South of Scotland Responsible Tourism and Marketing Strategy 2023

Overview

As agreed in the Delivery Plan of the South of Scotland’s Regional Economic Strategy (RES), all key agencies in the region are coming together in 2023 to develop and agree a single Responsible Tourism Strategy for the South of Scotland, with a clear Action Plan for successful delivery.

The South of Scotland Destination Alliance (SSDA), VisitScotland, South of Scotland Enterprise (SOSE), Scottish Borders Council and Dumfries & Galloway Council are all working together to support the development of the strategy. All involved are committed to ensuring the strategy and action plan are genuinely informed by, and owned by, local businesses and communities, as well as public agencies. To achieve this, we want the process of strategy development to be as inclusive and participative as possible.  

As part of the development of this project we are aligning our activity to Scotland’s ambition to be a world leader in 21^st century tourism and our national tourism strategy Scotland Outlook 2030 Responsible Tourism for a Sustainable Future . The national strategy is reflective of the changing world we live in, our new mindset and approach to how we live and work and represents the beginning of a bold new approach putting our communities, our people, our visitors, our businesses, and our environment at the heart of everything we do.

Why your views matter

Our objective is to engage with residents, businesses, and community organisations, to gather valuable insight and perspectives on the tourism industry in our region.